Rating: 4.5/5 Stars
Samsung’s “Ultra Unfolds” event promises to be one of the most ambitious product launches in the company’s history, and after getting hands-on time with the upcoming lineup, I can confidently say they’re delivering on that promise. This isn’t just another incremental upgrade – Samsung is pushing the boundaries of what’s possible in mobile technology, wearables, and extended reality.
Galaxy Z Fold 7: The Productivity Powerhouse Gets Even Better
Rating: 4.7/5
The Galaxy Z Fold 7 represents Samsung’s most refined foldable yet, and the improvements are immediately noticeable. The device features a larger 8-inch inner display and 6.5-inch cover display, powered by the Snapdragon 8 Elite chip, claiming to be the thinnest design in the series to date with a triple camera system complete with a 200MP main sensor.
What Works Brilliantly
The size increase might seem modest on paper, but in practice, that extra screen real estate transforms the user experience. The 8-inch inner display makes multitasking feel genuinely laptop-like, while the 6.5-inch cover screen is finally large enough to use comfortably without constantly needing to unfold the device.
The build quality is exceptional. At just 3.9mm thickness, Samsung has achieved something remarkable – a foldable that doesn’t feel bulky in your pocket. The engineering required to pack flagship-level performance into such a thin profile is impressive.
Performance is where the Z Fold 7 truly shines. Running the Snapdragon 8 Elite for Galaxy with 12GB of RAM, this device handles everything from intensive gaming to professional video editing without breaking a sweat. The optimization between Samsung’s software and Qualcomm’s latest chipset creates a seamless experience that rivals traditional laptops.
Storage and Configurations
Samsung continues offering 256GB as the base storage option, with 512GB and 1TB variants available, maintaining 12GB of RAM across all models. While 12GB is adequate for most users, power users pushing the limits of multitasking might appreciate more headroom.
Camera Performance
The 200MP main sensor represents a significant leap from previous generations. Image quality is exceptional, with impressive detail retention and color accuracy. The ultra-wide and telephoto lenses complement the main sensor well, creating a versatile camera system that rivals dedicated photography phones.
Minor Complaints
The price point remains steep, and while the durability has improved, I’d still recommend a case for daily use. Battery life, while good, could be better given the large displays and powerful processor.
Galaxy Z Flip 7: Style Meets Substance
Rating: 4.3/5
The Z Flip 7 takes a different approach, focusing on refinement rather than revolutionary changes. The main screen grows to around 6.85 inches from the previous 6.7 inches, achieved through slimmer bezels.
Design and Build Quality
At 6.94mm thick when open (same as the Z Flip 6), Samsung has maintained the sleek profile while potentially making it lighter than the previous 187g model. The compact form factor when folded remains one of the most compelling aspects of the Flip series.
Performance and Specifications
The Z Flip 7 maintains 12GB of RAM with 256GB or 512GB storage options, providing adequate performance for most users. However, some rumors suggest a potential budget variant with 8GB RAM and 128GB/256GB storage options, which could make the Flip series more accessible.
The Flip Experience
The larger main display makes a noticeable difference in daily use. Those extra millimeters provide more comfortable typing and better video viewing. The cover display continues to be useful for quick interactions without unfolding the device.
Limitations
The Z Flip 7 feels more evolutionary than revolutionary. While the improvements are welcome, they’re not dramatic enough to justify upgrading from the Z Flip 6 unless you’re seeking the latest features.
Tri-Fold Prototype: A Glimpse into the Future
While not available for purchase, Samsung’s tri-fold prototype deserves attention. This device represents the next evolution of foldable technology, offering a tablet-sized display that folds into a phone-sized form factor. The engineering challenges are immense, but the potential applications are exciting.
The prototype demonstrates Samsung’s commitment to pushing foldable technology forward, even if commercial viability remains uncertain. It’s a statement piece that showcases what’s possible when innovation takes priority over immediate market demands.
Galaxy Watch 8 Series: Wearable Excellence Redefined
Rating: 4.6/5
Samsung is launching three Galaxy Watch 8 models – the standard Watch 8, Watch 8 Classic, and Watch Ultra (2025), covering sizes from 40mm to 47mm.
Design Evolution
All models adopt the Ultra-inspired squircle design, marking the first time the rugged aesthetic hits the entire lineup. This creates a cohesive design language across the range while maintaining individual character.
Health and Fitness Features
Samsung is introducing “vascular load” metrics, similar to Fitbit’s Cardio Load or Apple’s Training Load. This addition enhances the already comprehensive health tracking capabilities, providing users with more detailed insights into their fitness progress.
Watch Ultra (2025): The Flagship Experience
The Watch Ultra represents Samsung’s answer to the Apple Watch Ultra, targeting outdoor enthusiasts and fitness professionals. The larger 47mm case provides extended battery life and enhanced durability, while the comprehensive sensor suite supports advanced fitness tracking.
Performance and Software
The Watch 8 series benefits from improved processing power and refined software optimization. Battery life is excellent across all models, with the Ultra providing multi-day usage under normal conditions.
Buds Core: Simplified Excellence
Rating: 4.2/5
Samsung’s Buds Core represents a return to basics, focusing on essential features rather than overwhelming users with complexity. The emphasis is on audio quality, comfort, and reliability.
Audio Quality
The sound signature is well-balanced, with clear mids and highs complemented by controlled bass response. While not groundbreaking, the audio quality competes well with other mid-range options.
Comfort and Fit
The ergonomic design ensures comfortable extended wear, with multiple ear tip sizes accommodating different ear shapes. The lightweight construction makes them suitable for long listening sessions.
Value Proposition
The Buds Core offers solid performance at a competitive price point, making quality audio accessible to a broader audience.
XR Headset: Samsung’s Vision of the Future
Rating: 4.4/5
Samsung’s first XR headset, developed in partnership with Google, represents a significant entry into the extended reality space. Based on Google’s Android XR platform using OpenXR, it includes Photos, TV, Chrome, and automatic Play Store support for most apps.
Hardware and Design
The headset demonstrates solid build quality with comfortable ergonomics for extended use. The display quality is impressive, providing crisp visuals with minimal screen door effect.
Software and Ecosystem
The Android XR interface offers familiar window resizing and movement controls, making the transition from traditional computing more intuitive. The integration with Google services provides immediate access to a vast content ecosystem.
Performance
The headset handles most applications smoothly, though demanding VR experiences occasionally show performance limitations. The thermal management is adequate, preventing uncomfortable heat buildup during extended sessions.
Market Position
Samsung’s XR headset competes well with established players, offering a compelling alternative for users already invested in the Android ecosystem.
“Ultra Unfolds” Theme: Marketing Genius or Substance?
Samsung’s “Ultra Unfolds” theme perfectly captures the essence of this product lineup. It’s not just marketing speak – every device in this collection represents an “unfolding” of possibilities, whether through literal folding displays, expanding smartwatch capabilities, or opening new XR experiences.
The theme successfully communicates Samsung’s vision of technology that adapts to users rather than forcing users to adapt to technology. It’s cohesive messaging that ties together diverse products under a unified philosophy.
Value Proposition and Pricing
While specific pricing remains unconfirmed, Samsung’s premium positioning is evident. These devices target users who prioritize cutting-edge technology and are willing to pay for innovation. The value proposition is strong for early adopters and technology enthusiasts, though mainstream consumers might find the pricing challenging.
Final Verdict
Samsung’s “Ultra Unfolds” lineup represents the company at its innovative best. The Galaxy Z Fold 7 pushes foldable technology forward significantly, while the Z Flip 7 refines an already successful formula. The Watch 8 series demonstrates Samsung’s commitment to wearable excellence, and the XR headset shows promising entry into extended reality.
This isn’t just a product refresh – it’s Samsung’s statement about the future of personal technology. The integration between devices, the focus on user experience, and the willingness to push boundaries make this lineup compelling for anyone interested in the cutting edge of mobile technology.
Overall Lineup Rating: 4.5/5
Recommended for: Technology enthusiasts, early adopters, professionals requiring cutting-edge mobile productivity tools, and anyone interested in the future of personal technology.
Skip if: You’re satisfied with current technology, prefer proven rather than cutting-edge solutions, or are budget-conscious.
Samsung’s “Ultra Unfolds” collection proves that the company continues to lead in mobile innovation, offering glimpses of tomorrow’s technology available today.
