In the ever-evolving world of wearable technology, Whoop has once again raised the bar with the launch of its latest devices, the Whoop 5.0 and Whoop MG, announced on May 8, 2025. These next-generation fitness trackers are designed to provide users with unprecedented insights into their health, fitness, and longevity, catering to everyone from casual fitness enthusiasts to elite athletes. With a sleek design, extended battery life, and groundbreaking features like ECG monitoring, blood pressure insights, and the innovative Healthspan metric, Whoop is positioning itself as a leader in the wearable health market. This blog post dives into the details of these new devices, their membership tiers, and what sets them apart in a crowded industry.
A New Era for Whoop Wearables
Whoop, a Boston-based company founded in 2012, has built a reputation for delivering data-driven health and fitness solutions. Unlike traditional smartwatches or fitness trackers with screens and notifications, Whoop devices are screenless, focusing solely on collecting and analyzing biometric data to provide actionable insights. The Whoop 5.0 and Whoop MG continue this minimalist philosophy but introduce significant hardware and software upgrades, making them some of the most advanced wearables available today.
According to a recent CNBC article, the Whoop 5.0 and Whoop MG feature sleeker hardware, a 7% smaller form factor, and a processor that’s 60% faster than their predecessor, the Whoop 4.0. The most notable improvement is the battery life, which now lasts up to 14 days—triple the four-to-five-day range of the Whoop 4.0. When paired with the new wireless PowerPack, users can extend battery life to a full month, ensuring continuous 24/7 wear without interruption. This focus on uninterrupted data collection is critical for Whoop’s mission to provide precise, personalized health insights.
Membership Tiers: Tailored to Your Needs
Whoop’s subscription-based model remains a cornerstone of its ecosystem, and the company has introduced three new annual membership tiers to make its wearables more accessible and customizable. Each tier includes a device and access to the Whoop app, with varying levels of features based on the plan:
- Whoop One ($199/year): This entry-level plan includes the Whoop 5.0 device with a basic CoreKnit band and a corded charger. It offers core fitness tracking features, such as sleep, strain, recovery, cardiovascular and muscular impact of workouts, VO2 Max, heart rate zones, and step tracking. Users can also monitor menstrual cycles and pregnancies, making it a versatile option for general fitness enthusiasts.
- Whoop Peak ($239/year): Also including the Whoop 5.0, this tier adds advanced health monitoring features, such as a Health Monitor for quick vitals checks (respiratory rate, heart rate, blood oxygen, and skin temperature) and a real-time stress monitor with guided breathing exercises. It comes with a SuperKnit band and the wireless PowerPack, enhancing both style and convenience. The Healthspan feature, which calculates Whoop Age and Pace of Aging, is also included, offering insights into long-term wellness.
- Whoop Life ($359/year): The premium tier provides the Whoop MG (Medical Grade) device, which includes all features from the lower tiers plus medical-grade capabilities. These include an FDA-cleared ECG sensor for detecting irregular heart rhythms like atrial fibrillation (AFib) and cuffless blood pressure insights. The Whoop Life membership comes with a SuperKnit Luxe band and the wireless PowerPack, catering to users seeking comprehensive health monitoring.
Accessories, such as the new LeatherLuxe bands crafted from Italian leather, are available at an additional cost, allowing users to personalize their devices. The membership tiers are designed to cater to diverse needs, from those seeking basic fitness tracking to individuals prioritizing advanced health metrics.
Groundbreaking Features for Health and Longevity
The Whoop 5.0 and Whoop MG introduce several category-defining features that set them apart from competitors like Apple Watch, Garmin, and Fitbit. One of the most exciting additions is the Healthspan feature, developed in partnership with the Buck Institute for Research on Aging. Healthspan uses nine biomarkers—such as sleep duration, sleep consistency, steps per day, heart rate, and VO2 Max—to calculate a user’s Whoop Age (their physiological age compared to their actual age) and Pace of Aging (how fast or slow they are aging based on lifestyle). Updated weekly, this feature provides personalized tips to improve longevity, making it a game-changer for users focused on long-term wellness.
The Whoop MG takes health monitoring to the next level with its medical-grade capabilities. The FDA-cleared ECG sensor allows users to perform on-demand electrocardiograms to detect potential signs of AFib, with results shareable as a PDF with healthcare providers. Additionally, the cuffless blood pressure feature estimates systolic and diastolic readings based on continuous sensor data, a rare offering among major wearable brands. While not intended for medical diagnosis, these insights provide valuable wellness indicators, encouraging users to consult professionals for any concerns.
Women’s health is another area where Whoop excels. The devices go beyond basic cycle tracking to offer Women’s Hormonal Insights, which analyze how hormonal shifts impact recovery, sleep, stress, and performance. Whether navigating menstruation, pregnancy, or perimenopause, users receive science-backed education and personalized recommendations, with data privacy ensured through on-device processing.
Why Whoop Stands Out
In a market saturated with fitness trackers, Whoop’s focus on 24/7 wearability and actionable insights sets it apart. The screenless design eliminates distractions, allowing users to focus on their data through the Whoop app, available on iOS and Android. The devices’ IP68 dust-proof and water-resistant rating (up to 10 meters for two hours) ensures durability, while the AnyWear™ technology and WHOOP Body apparel enable versatile wear options, from wristbands to smart clothing.
The introduction of blood pressure insights and ECG monitoring positions Whoop as a direct competitor to premium devices like the Apple Watch and Samsung Galaxy Watch, but its subscription model makes advanced health tracking more accessible. The Whoop Coach, an AI-powered feature, further enhances the experience by providing real-time answers and personalized recommendations based on user data.
The Future of Wearable Health
Whoop’s launch of the Whoop 5.0 and Whoop MG marks a significant shift toward holistic health monitoring, moving beyond the brand’s original focus on elite athletes. With features like Healthspan, ECG, and blood pressure insights, Whoop is appealing to a broader audience, including those interested in longevity and preventive health. The company’s global expansion, with availability in 56 markets and partnerships with retailers like Amazon and Best Buy, underscores its ambition to dominate the wearable market.
As wearable technology continues to gain traction, Whoop’s data-driven approach and commitment to innovation position it as a leader in the industry. Whether you’re an athlete optimizing performance or someone looking to improve overall wellness, the Whoop 5.0 and Whoop MG offer tools to unlock your potential.
For more information or to start a one-month free trial, visit whoop.com. With its blend of cutting-edge technology and personalized insights, Whoop is redefining what it means to live a healthier, more empowered life.
Source: CNBC, May 8, 2025
